Results of Recent Market Survey: Use of Online Video

Thursday, January 18, 2007 9:26

Sixty-three percent of the survey respondents access online videos at least weekly. An additional 27% view videos downloaded from the Internet on a monthly basis.
For the majority of respondents, the content they choose is a combination of both technology and business information. Twenty percent alone are reading technology-related material. Only 7% do not access either type of information through online video.
The Webcast tops the list of most popular online video content with 70% of respondents saying they use this format. News and demonstrations rounded out the top three spots.
84% of respondents said that online video enhances content related to technology product information and research.
76% of respondents are sharing online video content either weekly or monthly. Only 18% said they “never” recommend this type of content to co-workers or colleagues.
Fifty-seven percent of respondents in this survey felt that online videos impacted their purchasing decisions. A previous report by KnowledgeStorm and Universal McCann showed that podcasts influenced 27% of respondents when it came to technology purchases, while blogs played a decisive role for 53%.