30 Mar
Posted by Geoff as Hollywood, Internet video, movie downloads, movies online
Hollywood studios are missing out on a lucrative revenue source by limiting the distribution of download-to-own movie titles through their insistence on negotiating individual rights deals with stores including Movielink, Google Video and CinemaNow, according to this columnist. “Sooner or later they will come to their senses and deliver all of their content online in [...]
This is the future according to EPIC 2014, a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan. Thanks to their slightly tongue-in-cheek, Twilight Zone-inspired tone, the short video drew as many chuckles as gasps of dismay from the legions of mainstream media types and Web digerati [...]
29 Mar
Posted by Geoff as Internet advertising, advertising
In report published on Wednesday, sources indicated that Microsoft was leading the way in negotiations to buy ad-serving provider DoubleClick from the private-equity group Hellman & Friedman for an estimated $2 billion. Why?
An acquisition of DoubleClick would drive home the point that Microsoft’s build-not-buy strategy just isn’t working via Web-based advertising. DoubleClick, however, “is right [...]
28 Mar
Posted by Geoff as SEO, links, search engine marketing, search engine optimization, search marketing
I’ll explain how search engines use links to determine the popularity and authority of a web site. I’ve explained before that search engines are seeking to replicate human judgement when they decide how to rank sites. After all, when you are trying to develop a computer system that will deliver listings that will make a [...]
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web. You may [...]
I am a big fan of everything Apple and Macintosh. I enjoy using my MacBook docked with my 20″ Apple wide screen cinema monitor. Now, I have been reading a lot about Apple TV, especially in the tech press. It looks great, but I heard there are some limitations. I wonder if there are any [...]
28 Mar
Posted by Geoff as Internet advertising, Internet video, video
The results of recent research by DoubleClick Inc, of 300 online video ad campaigns, shows that audiences click the “Play” button more than they click on image ads, video ads are typically played two-thirds of the way through, and video ad click rates are far higher than those of image format ads.
Rick Bruner, [...]
22 Mar
Posted by Geoff as Google, Internet advertising, search engine advertising
So Google is moving into the cost-per-action (CPA) business, which means marketers will now only pay for those ads which lead to a specific action, such as a phone call for a service provider, or a sale for a retailer. The new service could be Google’s answer to click fraud, which occurs when a business [...]
22 Mar
Posted by Geoff as search engine advertising, search marketing
Search Engine Marketing Is a Rocket: Spending Is Up 62%; Advertisers Spent a Total of $9.4 Billion in 2006, according to SEMPO Survey of SEM Industry
Direct Sales ROI and Expanding SMB Market Two Factors Driving Growth
North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, [...]
21 Mar
Posted by Geoff as Internet marketing, online marketing, web marketing
http://www.consumerwebwatch.org/index.html
http://www.online-publishers.org/?pg=opa_rsrch
http://www.comscore.com/press/release.asp?id=81
http://www.digitalcenter.org/
http://www.dynamiclogic.com/na/
http://www.arbitron.com/home/content.stm
http://www.pewinternet.org/reports/index.asp
http://www.doubleclick.com/us/knowledge_central/
http://www.forrester.com/my/0,7179,1-0,00.html
http://www.brandchannel.com/papers.asp
http://geoff-caplan.com, email geoffcaplan@mac.comÂ