Some marketers find adware links difficult to shed
Friday, April 27, 2007 17:53Posted in category advertising, adware
AT&T’s Cingular unit and Travelocity are among the marketers whose brands’ presence in adware is continuing — despite their pledges to cease participating in such programs. But industry observers say companies bear responsibility for tracking their marketing. “They have the power to monitor their own ads, and so they should,” said Kevin Heisler, analyst at Jupiter Research.
Source: SmartBrief
http://geoff-caplan.com, email geoffcaplan@mac.com
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