Some marketers find adware links difficult to shed

27 Apr

Posted by Geoff as advertising, adware

AT&T’s Cingular unit and Travelocity are among the marketers whose brands’ presence in adware is continuing — despite their pledges to cease participating in such programs. But industry observers say companies bear responsibility for tracking their marketing. “They have the power to monitor their own ads, and so they should,” said Kevin Heisler, analyst at Jupiter Research.

Source: SmartBrief

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