31 May
Posted by Geoff as Apple, Google, Internet marketing, search engine optimization
Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called “Googlebombs“. For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for [...]
Excerpt of Steve Jobs’ iPhone demo at MacWorld. It will be available soon. Looks amazing.
http://geoff-caplan.com, email geoff@mail.org
SUMMARY
The new “social Web†or Web 2.0 is gradually having an impact in schools as teachers and students begin to explore the potential of social networking, blogs, shared online features and wikis. These technologies are giving rise to new educational opportunities - social collaborative learning. As time goes on, teachers are increasingly becoming familiarized [...]
16 May
Posted by Geoff as Google, spyware, video games
Ars Technica delves deep into a new Google patent for a video game advertising system that would embed a piece code into a PC or console to monitors user behavior in video games. The obvious intent is to serve highly targeted advertising. Everything from a conversation in “World of Warcraft” to a scan of saved [...]
Google Analytics, the free Web analytics tool launched by Google 18 months ago after it acquired Urchin Software, has gotten a major redesign. The new version of the hosted software was revealed today at the Emetrics Summit in San Francisco.
The new release marks a paradigm shift, from providing analytics data in isolation to offering a [...]
08 May
Posted by Geoff as Internet advertising, newspapers, newspapers online, online advertising, online newspaper, online newspapers
The audience for newspaper web sites is growing faster percentage-wise than the Internet audience at large, according to a study commissioned by the Newspaper Association of America and released on Monday. The study, done by Nielsen//NetRatings, found a monthly average of 59 million people visiting Web sites in the first quarter of 2007–representing 5.3% growth [...]
04 May
Posted by Geoff as business cards, plastic business cards
A couple of months ago, I accepted a full-time position as Marketing Director for a plastic card manufacturing company. It’s an interesting job. I actually enjoy this more than working strictly in the “tech” sector. I have a chance to learn more about “nuts and bolts” manufacturing. What is especially interesting is the education I [...]
04 May
Posted by Geoff as Google, Internet advertising, advertising
Google has begun beta testing “gadget” ads — interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant’s suite of products.
Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by [...]
02 May
Posted by Geoff as Internet TV, Internet advertising, Internet television, Internet video
Little has been written about yesterdays announcement that Yahoo would be selling display and video ads for Comcast’s websites, in particular, Comcast.net.
What’s so special about this deal beyond the shear size of Comcast and the inventory it makes available to Yahoo to sell ? its the network stupid.
The one thing that Google doesn’t have is [...]