Marketing and Technology News

Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called “Googlebombs“. For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for related terms like MP3 device, digital music player, and others. Today they no longer rank in the top 100 for keywords that they should dominate like MP3 players and simply MP3. In the past, they were supported by benign Googlebombs.The page that was normally well ranked for most MP3 related terms is: www.apple.com/itunes. However just about any of the sub pages from this section including www.apple.com/ipod/ipod.html would potentially make good pages to attempt to rank for MP3 related terms.

When you look at the source code for their iTunes page or just check the cached text in Google, MSN, Yahoo, etc. you find that they do not use the keywords “MP3″ or “player” any where on this page. Even thought they have used that term in the past.

On the other hand, Apple’s pages still rank well in Yahoo and MSN as these engines still place a high relevance rating on inbound links. But even in these engines, the textual content can make a difference. (Ask.com, appears to be taking a route more akin to Google.) Should this concern Apple? It should. According to a quick search of the Wordtracker.com service, Google has about 47% of all search engine traffic. I’ve seen other estimates that say Google is 60-80% of all search traffic.

Source: Marketposition

http://geoff-caplan.com, email geoff@mail.org 

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