Belkin’s Fake Amazon Reviews
Wednesday, January 21, 2009 10:07After it was written about how Belkin’s Amazon.com sales rep Mike Bayard had been paying for fake reviews of his company’s products using Mechanical Turk, hundreds of readers across the Web expressed their outrage.
As a result of the online outcry, Belkin’s president Mark Reynoso has issued a statement apologizing and saying that “this is an isolated incident” and that “Belkin does not participate in, nor does it endorse, unethical practices like this.”
Amazon moved swiftly to remove several reviews on Belkin products it believed were fraudulent. But now fresh evidence of astroturfing has surfaced, by the same Belkin executive.
Links:
http://tech.slashdot.org/comments.pl?sid=09/01/20/0146212
http://thedailybackground.com/
http://hardware.slashdot.org/article.pl?sid=09/01/17/166226&tid=187
http://www.belkin.com/pressroom/letter.html
Source: Slashdot
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Posted by: Geoff Caplan
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