Study: Blu-ray to Get 60 Percent Market Share In 2014

Thursday, February 5, 2009 10:26

Posted in category Blu-ray, streaming video

Washington, D.C. (February 5, 2009) — Research firm SNL Kagan said yesterday that the Blu-ray high-def disc will capture a 60 percent market share of home video sales by 2014.

The company added that the high-def format will take a whopping 74 percent market share by 2017.Despite some analysts predicting that digital downloads will soon dominate the home video scene, Kagan’s study is decidedly bullish on physical media, particularly Blu-ray. At least for the next decade, that is.

“Blu-ray will be the driving force behind the video retail market throughout the next decade,” said Wade Holden, an analyst at SNL Kagan, according to Home Media Magazine.

Holden acknowledges, however, that the current economic recession will slow Blu-ray’s growth.

“The current economic climate, however, will slow the growth of this new format and likely keep it from reaching the heights that it may have (reached) in better times,” he said.

Still, Kagan estimates that Blu-ray disc sales will reach $13.1 billion in revenue by 2014 and $15.6 billion by 2017. Additionally, Blu-ray player sales will jump from $255.4 million in 2008 to $1.3 billion in 2010 and $6.9 billion by 2013.

After 2017, Kagan says Video on Demand services, including digital downloads over the Net, will begin to take over the home video industry.

“VOD services will continue to improve in both technology and content over the next decade and begin to draw consumers away from Blu-ray and DVD by 2017,” Holden said, according to Home Media Magazine.

–

Source: TV Predictions

Geoff Caplan.Com