Apple to Enter the TV Business?

Monday, February 9, 2009 9:07

Posted in category Apple, Apple TV

Pioneer may be ready to exit the TV business, but one Wall Street analyst says Apple could be preparing to storm in the front door.

Gene Munster, the managing director and senior research analyst at Piper Jaffray, predicts that Apple will launch its own branded TV set in the next two years. The set, the analyst says, will likely include DVR features and built-in components for Apple TV and iTunes. In March 2007, Apple launched the Apple TV device which allows viewers to send videos and music from the company’s iTunes store to a widescreen TV. But the Net TV product has been a disappointment although it has been heavily promoted by some tech journalists and Wall Street analysts.

Two years after launch, Apple has yet to release sales figures for Apple TV and company executives have dubbed it a “hobby.” If Munster is correct, Apple could be looking for a way to eliminate the middleman by including iTunes videos and music directly in the television. Apple would not be the first computer maker to enter the TV business. Dell and Gateway became TV manufacturers a few years ago, but both dropped out due to poor sales and other problems.

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Source: TV Predictions.Com

Posted by: Geoff Caplan

Geoff Caplan.Com