Ford Bets On Social Media For Fiesta

Saturday, April 18, 2009 10:38

Posted in category social media, social media marketing, social networks

Ford Fiesta: Using Social Media

Ford is gambling on the power of social media for the new marketing campaign surrounding the Ford Fiesta subcompact. The auto giant handed over 100 new Fiestas to “agents” selected from 4,000 applicants and
created YouTube, Flickr, Facebook, and Twitter accounts for them to relay their experiences.

“Ford is taking a hands-off approach and telling participants not to hold back their opinions, bolstering the campaign’s credibility. “We’ve told them to be completely honest — that’s the only
way it’s going to work,” Monty told Slashdot.

“We won’t tell them what to say, nor will we censor or edit any of their content.”

So far, it’s working in Ford’s favor. The tweets on the FordFiesta Twitter page are generally favorable, if a bit dry, as are the posts over at The Fiesta Movement Facebook page. None of the 80 pictures on the Fiesta Movement Flickr page show broken down cars. There are a few hundred videos on the
FiestaMovement YouTube account if anyone’s got a few hours to kill.

Source:
http://tech.slashdot.org/comments.pl?sid=09/04/17/1930249
http://blog.wired.com/cars/2009/04/how-the-fiesta.html