How Twitter Plans To Make Money From Search, Carriers and Content

Friday, May 15, 2009 9:37

Posted in category Twitter

We’ve gotten hints about Twitter’s business model from its founders, its backers and random speculators—but Kevin Thau, Twitter’s director of mobile business development, gave EconSM attendees a more tangible picture of the startup’s plans for a three-pronged revenue stream: It’s about search, carriers and content.

Thau joined Twitter in mid-January, since then, he said the company has brokered about a dozen business deals with partners like mobile service providers, handset makers and even media companies. MarketWatch’s EIC David Callaway grilled him on the details:

—Search: Twitter’s real-time search capabilities have been well-documented (so much so, that even Google has stepped up its real-time search features); Thau said the startup will monetize its search traffic “in some way”—though he didn’t elaborate.

—Carriers: Much of Twitter’s traffic comes from mobile: both through data plans and via SMS. Thau said getting some sort of a cut of the carriers’ data business wouldn’t be a huge source of revenue—but definitely a portion. Twitter’s also working on handset deals that would “integrate the service” into certain devices right out of the box.

—Content: MTV is sharing ad revs from an upcoming show with Twitter, so will we see an influx of similar content deals? Thau said yes—which is partly why they hired a new exec to focus on the media/entertainment business. “The media industry is looking for ways to stay fresh and interactive; you’re already seeing CNN and ABC Nightline using it, and we think more media companies will start using Twitter as a utility.”

Source: PaidContent