About Geoff Caplan
Geoff Caplan, the owner of this site, is a highly experienced Internet publishing, content and marketing consultant with over 15 years of continuous online experience. He has also been a professional writer since a teenager.
Geoff Caplan
For further information about Geoff and Internet consulting services, he can be contacted at geoff@mail.org
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Internet Marketing
Geoff is an Internet marketing veteran, starting during the early days of the Web. Coming out of the conventional marketing arena, he quickly realized the power and potential of Internet marketing once he was “connected” with one of his first computers with a modem. He also quickly understood the unique qualities of this new, emerging medium, and was sought after for his concepts, ideas and strategies. His experience with promoting different types of websites grew rapidly, and his work progressed with Internet Service Providers and dot coms during the earlier days of the Web. During those years, Geoff presented Internet marketing seminars at different venues and became the regular Internet marketing columnist for the weekly Boca Raton Business Journal. Geoff’s skillsets evolved, with an increased proficiency in search engine optimization and indexing, content copywriting and overall web marketing strategy. His keen understanding and insight into web promotion is continuous and expanding.
Copywriting
As a professional and published writer since high school, Geoff has vast experience with copywriting for all media, offline and online. He has worked with advertising agencies, public relations firms, and enjoyed the opportunity to pursue a wide diversity of writing. He is equally comfortable with press releases, web copy, direct response, and catalog copy. His major body of work in recent years has focused on the Internet, where Geoff has offered clients and employers the benefit of his deep understanding of this rapidly changing and uniquely challenging medium. He intensely knows how to write for the Internet, with all of its differences over other media. Geoff’s copywriting for the Internet is motivating, crisp, concise and targeted to identified markets and audiences. He brings a powerful marketing sense to all delivered copywriting that is a truly distinctive and produces a strong, consistent return on investment.
