Marketing and Technology News

Google (NSDQ: GOOG) beat analysts expectations Thursday, posting an increase in net revenue of 4.5 percent and net income growth of 18 percent. The figures may back up reports from earlier this week that the search advertising market has largely stabilized, especially considering that the average cost-per-click was up compared to the first quarter. In [...]

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Netscape founder and angel investor Marc Andreessen is partnering with long-time co-investor and Opsware executive Ben Horowitz to launch a fund to focus on venture investments of about $500,000. Andreessen and Horowitz have been co-investing as angels for years, with average investments of around $100,000 per deal; they formed the new fund [...]

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The Internet is the only medium expected to reap advertising increases during 2009, according to the latest edition of ZenithOptimedia Group’s quarterly tracking study on the advertising economy. The report, released early this morning, reflects a dramatic downward correction by the Publicis media unit, which now predicts the global ad economy will [...]

A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.

Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart via Nielsen) in the [...]

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Web professionals must always be concerned with achieving multiple objectives - that will never change. Drawing people towards a website and keeping them coming back are often what dominates the headlines, but driving consumers through a website and down the conversion funnel is where many should be spending their time instead. Effective [...]

Among the many diverse business opportunity options available to aspiring entrepreneurs is the Google AdSense program. This is a very popular affiliate program that is used by companies of different types and sizes. . People seeking online money making opportunities sometimes wonder what makes AdSense a popular and in demand business opportunity.
 
One reason for its [...]

The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission calling for the agency to impose stringent restrictions on data use and collection before letting the $3.1 billion deal go through.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy [...]

According to the 2007 Father’s Day Consumer Intentions and Actions Survey, consumers are expected to spend $9.9 billion on dads this year, with the average person spending $98.34 on the holiday, up from $88.80 last year. Men will still be spending more than women this year with men planning to spend $100.72 on average versus [...]

Google has begun beta testing “gadget” ads — interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant’s suite of products.
Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by [...]

AT&T’s Cingular unit and Travelocity are among the marketers whose brands’ presence in adware is continuing — despite their pledges to cease participating in such programs. But industry observers say companies bear responsibility for tracking their marketing. “They have the power to monitor their own ads, and so they should,” said Kevin Heisler, analyst at [...]