Among the many diverse business opportunity options available to aspiring entrepreneurs is the Google AdSense program. This is a very popular affiliate program that is used by companies of different types and sizes. . People seeking online money making opportunities sometimes wonder what makes AdSense a popular and in demand business opportunity.
One reason for its [...]
07 Jun
Posted by Geoff as Google, Internet advertising, advertising
The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission calling for the agency to impose stringent restrictions on data use and collection before letting the $3.1 billion deal go through.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy [...]
04 Jun
Posted by Geoff as Internet advertising, advertising, e-commerce
According to the 2007 Father’s Day Consumer Intentions and Actions Survey, consumers are expected to spend $9.9 billion on dads this year, with the average person spending $98.34 on the holiday, up from $88.80 last year. Men will still be spending more than women this year with men planning to spend $100.72 on average versus [...]
04 May
Posted by Geoff as Google, Internet advertising, advertising
Google has begun beta testing “gadget” ads — interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant’s suite of products.
Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by [...]
AT&T’s Cingular unit and Travelocity are among the marketers whose brands’ presence in adware is continuing — despite their pledges to cease participating in such programs. But industry observers say companies bear responsibility for tracking their marketing. “They have the power to monitor their own ads, and so they should,” said Kevin Heisler, analyst at [...]
25 Apr
Posted by Geoff as Internet advertising, Internet marketing, Internet television, Internet video, advertising
All media will be going digital in the next five years, said Brian McAndrews, president/CEO of aQuantive.
In the keynote address at an industry conference titled “The Digital Decade: What the Last Five Years Can Teach Us About the Next Five,†Lynne Johnson, a senior editor at FastCompany.com, interviewed Mr. McAndrews yesterday about how past developments [...]
19 Apr
Posted by Geoff as Internet advertising, advertising, online advertising
While Microsoft has dominated sales of personal computer operating systems and business software, it’s lagged behind rivals Google and Yahoo! in terms of Web search traffic and online ad sales. Analysts are divided on whether Microsoft will be able to mount a serious challenge to Google in the Web search space.
Source: CNNMoney
http://geoff-caplan.com, email geoffcaplan@mac.com
17 Apr
Posted by Geoff as Internet advertising, Internet marketing, advertising
It is no longer just a good idea to add search to your marketing mix — it is imperative for marketers to do so if they want to succeed.
Panelists at the “Putting Search into the Marketing Mix†session at the Search Engine Strategies Conference & Expo emphasized the importance of embracing search and integrating it [...]
Google’s new free directory assistance is sure to be popular with consumers, but it means trouble on the line for the big phone companies
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The days of paying north of a buck for directory assistance over the phone may be coming to an end—at least if Google and a gaggle of startups have anything to say [...]
29 Mar
Posted by Geoff as Internet advertising, advertising
In report published on Wednesday, sources indicated that Microsoft was leading the way in negotiations to buy ad-serving provider DoubleClick from the private-equity group Hellman & Friedman for an estimated $2 billion. Why?
An acquisition of DoubleClick would drive home the point that Microsoft’s build-not-buy strategy just isn’t working via Web-based advertising. DoubleClick, however, “is right [...]