Marketing and Technology News

Information About Marketing and Technology



How much money can criminals make scaring naïve computer users? Try $5 million a year.
That is how much a marketing associate of one Russian operation appears to be earning from its sales of fake antivirus software through an elaborate scheme that relies on e-mail spam and indirectly controlling thousands of unprotected PCs, according to [...]

AT&T’s Cingular unit and Travelocity are among the marketers whose brands’ presence in adware is continuing — despite their pledges to cease participating in such programs. But industry observers say companies bear responsibility for tracking their marketing. “They have the power to monitor their own ads, and so they should,” said Kevin Heisler, analyst at [...]