Marketing and Technology News

Well, I detoured away from Apple for a few months when financial circumstances necessitated going to a less expensive computer. Now, I am back to the Mac. I really think Windows Vista is getting a little bit of a bad rap these days. When introduced, there were simply too many problems. Peripherals often wouldn’t work [...]

Apple Inc. keeps pummeling Microsoft Corp. in its ads, and yadda yadda yadda, the world’s largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, The Wall Street Journal reported today.Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series [...]

Forget Windows and especially forget Vista and all of its problems. Apple keeps getting better and better with its Macintosh computer line-up. Actually a pioneer in the computer industry, Mac computers are fluid, intuitive, secure and actually enjoyable to use. You spend less time worrying about configuration and security issues, and more time enjoying your [...]

Switchers keep gaining in importance to Apple and that’s easy to see in the company’s advertising campaign during this holiday season. Almost all the stories are aimed at switchers and Windows users: one compares the many Vista SKUs with the single Mac Leopard SKU; another tells Windows users not to give up on Vista; and [...]

Well, after a three month “flirtation” with a beautiful HP 17 inch widescreen laptop with Vista Home Premium, I decided to sell the computer (on eBay) and bought an iMac.
The HP was actually performing OK after several hardware and Vista-related issues. And this was a “native” machine with Vista pre-installed. But, I had no faith [...]

After taking a brief October dip in advance of Leopard’s release, Apple’s (AAPL) share of the operating system market grew 3.34% in November to hit a record 6.81%, according to the results of a Net Applications survey issued today.
Microsoft’s (MSFT) Windows in its various flavors continues to dominate with a 92.42% share, as measured by [...]

Apple’s Quarterly Performance
It seems like I do a whole lot of writing and talking these days — in print, online, even in newsletters — about all the things Apple does that aren’t the Mac. With the iPod an entrenched part of modern tech culture and the iPhone this year’s biggest tech product launch, it’s [...]

Apple is having a good month. The iPhone arrives this Friday with fanfare to rival any rock band’s, and a new industry research report indicates that Apple’s share of laptop sales in the U.S. retail consumer market jumped nearly two points in May, to 14.3 percent from 12.5 percent the previous month.
http://geoff-caplan.com, email geoff@mail.org

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