Marketing and Technology News

Steve Jobs just got through yesterday announcing new MacBook lines in Cupertino. The MacBook, the Pro, and the Air all got revved. The old line of plastic-body MacBooks drops in price by $100, to $999. The new MacBooks have a metal body and multi-touch trackpad, just like the new Pros. The Pro features two NVidia [...]

Posted by: Geoff Caplan
http://geoff-caplan.com
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Apple Inc.’s Mac OS X market share has passed the 8% mark for the first time, a research company reported today.
In September, Apple’s operating system ran on 8.2% of the computers that accessed the 40,000 sites monitored by Net Applications for clients, the company’s data showed. The Mac’s share of the operating [...]

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A mid-October MacBook launch misses the back-to-school rush, but has Apple in the right place for the holidays.
(Credit: Apple)

With new iPods out of the way, the next priority for Apple is the Mac.
John Gruber at Daring Fireball is reporting that Apple will roll out new MacBooks on October 14, which fits the [...]

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Does Steve Jobs have a surprise in store for the analysts and reporters gathering in San Francisco for Let’s Rock — the dog-and-pony show Tuesday at which Apple (AAPL) is widely expected to unveil the next generation of iPods?
Peter S. Magnusson hopes he does — and what he’s wishing for is a [...]

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No matter how the numbers are sliced and diced, Apple’s Mac sales are exploding, mostly in the above $1,000 price range, of course. Joe Wilcox in AppleWatch:
Apple’s retail market share is 14 percent, and two-thirds for PCs costing $1,000 or more. Should I repeat those numbers? The share data is for first-quarter [...]

Well, I detoured away from Apple for a few months when financial circumstances necessitated going to a less expensive computer. Now, I am back to the Mac. I really think Windows Vista is getting a little bit of a bad rap these days. When introduced, there were simply too many problems. Peripherals often wouldn’t work [...]

In a move that will significantly expand its retail presence in time for the holiday season, Apple has agreed to let retailing giant Best Buy sell the new iPhone 3G through its nationwide chain of Best Buy Mobile outlets starting early next month.
Best Buy markets cell phones in the United States through 970 full-size stores [...]

Apple Inc. keeps pummeling Microsoft Corp. in its ads, and yadda yadda yadda, the world’s largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, The Wall Street Journal reported today.Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series [...]