Archive for the ‘content’ Category

Internet Content Specialist For Attorneys: Avoid Pitfalls

Monday, May 16, 2011 12:39 No Comments

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

This was posted under category: Geoff Caplan, Geoffrey R. Caplan, Internet, Internet advertising, Internet marketing, SEO, advertising, blogging, blogs, content, copywriter, copywriting, e-commerce, online advertising, online marketing, online promotion, online public relations, pay per click, reputation management, search engine advertising, search engine content, search engine marketing, search engine optimization, search engines, search marketing

Discovering a Better Call To Action

Friday, March 13, 2009 17:43 No Comments

Listen to this article
Web professionals must always be concerned with achieving multiple objectives - that will never change. Drawing people towards a website and keeping them coming back are often what dominates the headlines, but driving consumers through a website and down the conversion funnel is where many should be spending their time instead. Effective [...]

This was posted under category: advertising, content, copywriting Tags: , , ,

Crossing Paths With A Legend

Monday, January 15, 2007 7:12 No Comments

(Author’s Note:  This article was originally written as an online press release and partially intended to generate optimized search traffic for the client, Valef Yachts. This article has received significant exposure and I am pleased to reprint it here in my Blog –Geoff Caplan, http://geoff-caplan.com)

When 13-year-old Bill Lefakinis first visited the famed yacht Christina O [...]

This was posted under category: content, online public relations, search engine content, search engine optimization