Marketing and Technology News

Information About Marketing and Technology



Apple and EMI have found an interesting way to rid the world of digital rights management software for just a little extra pocket change. Apple will offer DRM-free music from EMI for $1.29 per song (see Techmeme discussion). To entice you to pay a little more for DRM-free music you’ll get higher quality 256 kbps [...]

The blogosphere is buzzing over the debate started by Steve Jobs about digital rights management (DRM) and the music industry.
http://geoff-caplan.com, email geoffcaplan@mac.com

The Recording Industry Association of America has responded to Apple CEO Steve Jobs’s suggestion to remove piracy measures from digital music - saying Apple should instead open up its DRM technology to its competitors.
Mitch Bainwol, chairman and chief executive of the RIAA, said the move would allow iTunes competitors to sell music using the same [...]

Apple chief Steve Jobs issued a statement yesterday that could represent a dramatic about-face in the company’s controversial stance on digital rights management, the software that keeps the company’s music files from being played on media devices other than a personal computer or an Apple iPod. In an 1,800-word statement, Jobs placed the onus of [...]