18 Apr
Posted by Geoff as DoubleClick, Google, Internet advertising, online advertising
There is growing unease among consumer privacy advocates over Google’s proposed $3.1 billion acquisition of DoubleClick.
How will the search-advertising powerhouse treat the massive amounts of data it already stores on people’s search histories, once it also has at its disposal a storehouse of data on people’s surfing habits from DoubleClick, the No. 1 digital ad-serving [...]
17 Apr
Posted by Geoff as DoubleClick, Google, Internet advertising, online advertising
With the purchase of DoubleClick Inc., Google Inc. will position itself as the No. 1 company in the online display advertising space. Couple that acquisition with its lead in search marketing and Google becomes the one-stop shop for most of your online advertising needs. An added bonus: it beats Microsoft to the punch yet again.
Google [...]