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A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs [...]
04 Jun
Posted by Geoff as Internet advertising, advertising, e-commerce
According to the 2007 Father’s Day Consumer Intentions and Actions Survey, consumers are expected to spend $9.9 billion on dads this year, with the average person spending $98.34 on the holiday, up from $88.80 last year. Men will still be spending more than women this year with men planning to spend $100.72 on average versus [...]
21 Mar
Posted by Geoff as Internet marketing, Internet traffic, e-commerce, online marketing, web marketing, web site traffic
I have been using the services of a wonderful facility, which has taken almost all of [...]
14 Mar
Posted by Geoff as Internet advertising, VOIP, Vonage, advertising, e-commerce
Here are the top 20 Internet display advertisers ranked by parent company for the year 2006, TNS Media Intelligence reported Tuesday.
1. Vonage Holdings Corp.
$185,660,200
2. AT&T Inc.
$166,394,500
3. Dell Inc.
$136,889,900
4. Walt Disney Co.
$132,699,600
5. General Motors Corp.
$129,520,300
6. Experian Group
$128,042,100
7. Verizon [...]
15 Jan
Posted by Geoff as e-commerce, offline promotion, online promotion, search marketing
Marketing websites through search engine indexing and other traditional methods are as important than ever. But, in a hypercompetitive Internet economy, it’s becoming increasingly difficult. Business survival and success on the Web is now survival of the fittest. And the fittest are ensuring their success by utilizing some tried and true techniques.
Offline Promotion
The importance of [...]
15 Jan
Posted by Geoff as Internet marketing, e-commerce, online marketing
Web marketers see it all of the time.
Companies of every size and description sometimes have unrealistic expectations with online marketing.
Many can be described as web wannabees because they have no clear objectives for the Internet. There is also no vision or concept for being on the Web, other than a vague and urgent perception that [...]
15 Jan
Posted by Geoff as Internet marketing, e-commerce, online marketing
Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]
Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]