Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

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Netscape founder and angel investor Marc Andreessen is partnering with long-time co-investor and Opsware executive Ben Horowitz to launch a fund to focus on venture investments of about $500,000. Andreessen and Horowitz have been co-investing as angels for years, with average investments of around $100,000 per deal; they formed the new fund [...]

The South Florida Interactive Marketing Association (SFIMA) sponsored a great all-day Internet marketing workshop last Friday at Nova Southeastern University in Davie, Florida. I attended, expecting to experience a very Google-centric event, since it was promoted as the GoogleWorld Search Engine Marketing  1-Day Workshop. There was also a lot of general Internet marketing information presented [...]

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Today, I stumbled upon a posting at The Strategy Web Blog. Among others, Martin is mentioning in his article the six effects for companies, who are participating in digital conversations using social media. Those effects are:
social media social networking social networks e-commerce

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Black Friday’s come and gone, and the business world didn’t end.  In fact, businesses seem to have done all right, with a new comScore report putting the eCommerce community in a better position than many people had anticipated.
Online spending on Black Friday increased one percent compared to last year, while tossing together [...]

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A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs [...]

According to the 2007 Father’s Day Consumer Intentions and Actions Survey, consumers are expected to spend $9.9 billion on dads this year, with the average person spending $98.34 on the holiday, up from $88.80 last year. Men will still be spending more than women this year with men planning to spend $100.72 on average versus [...]

I have been using the services of a wonderful facility, which has taken almost all of [...]

Here are the top 20 Internet display advertisers ranked by parent company for the year 2006, TNS Media Intelligence reported Tuesday.
1. Vonage Holdings Corp.
$185,660,200
2. AT&T Inc.
$166,394,500
3. Dell Inc.
$136,889,900
4. Walt Disney Co.
$132,699,600
5. General Motors Corp.
$129,520,300
6. Experian Group
$128,042,100
7. Verizon [...]

Marketing websites through search engine indexing and other traditional methods are as important than ever. But, in a hypercompetitive Internet economy, it’s becoming increasingly difficult. Business survival and success on the Web is now survival of the fittest. And the fittest are ensuring their success by utilizing some tried and true techniques.
Offline Promotion
The importance of [...]