Archive for the ‘e-commerce’ Category

The Web Wannabee Syndrome

Monday, January 15, 2007 7:27 No Comments

Web marketers see it all of the time.
Companies of every size and description sometimes have unrealistic expectations with online marketing.
Many can be described as web wannabees because they have no clear objectives for the Internet. There is also no vision or concept for being on the Web, other than a vague and urgent perception that [...]

This was posted under category: Internet marketing, e-commerce, online marketing

Targeting Online Customers

Monday, January 15, 2007 7:15 No Comments

Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]

This was posted under category: Internet marketing, e-commerce, online marketing

Targeting Online Customers

Monday, January 15, 2007 7:01 No Comments

Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]

This was posted under category: Internet marketing, ROI, e-commerce