Archive for the ‘e-commerce’ Category
The Web Wannabee Syndrome
Monday, January 15, 2007 7:27 No CommentsWeb marketers see it all of the time.
Companies of every size and description sometimes have unrealistic expectations with online marketing.
Many can be described as web wannabees because they have no clear objectives for the Internet. There is also no vision or concept for being on the Web, other than a vague and urgent perception that [...]
Targeting Online Customers
Monday, January 15, 2007 7:15 No CommentsAlthough generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]
Targeting Online Customers
Monday, January 15, 2007 7:01 No CommentsAlthough generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]