Marketing and Technology News

If you read the comments on a recent New York Times blog post asking who uses AOL, you would think that a big number of the company’s users simply keep their AOL.com e-mail address to hear from long-lost correspondents who haven’t heard they have moved on to Gmail.
They checked with comScore to see how they [...]

Google’s lead over competitors has almost gotten embarrassing. The company grew its market share by roughly 1 percent in November, and by nearly 10 percent from November 2006, according to Compete.com.
The news is particularly bad for Yahoo, whose market share fell nearly 1 percent sequentially and roughly 7 percent from the year-ago period. If it’s [...]

Separately, Bear Stearns hosted a conference call recently to discuss ways Google may yet hit a stated goal of bringing in $100 billion in annual revenue. The company pulled in $3.87 billion in revenue in its second quarter ended in June.
Points in Google’s favor include “a nine- to 24-month lead over its competitors” in [...]

Among the many diverse business opportunity options available to aspiring entrepreneurs is the Google AdSense program. This is a very popular affiliate program that is used by companies of different types and sizes. . People seeking online money making opportunities sometimes wonder what makes AdSense a popular and in demand business opportunity.
 
One reason for its [...]

The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission calling for the agency to impose stringent restrictions on data use and collection before letting the $3.1 billion deal go through.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy [...]

Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called “Googlebombs“. For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for [...]

Ars Technica delves deep into a new Google patent for a video game advertising system that would embed a piece code into a PC or console to monitors user behavior in video games. The obvious intent is to serve highly targeted advertising. Everything from a conversation in “World of Warcraft” to a scan of saved [...]

Google Analytics, the free Web analytics tool launched by Google 18 months ago after it acquired Urchin Software, has gotten a major redesign. The new version of the hosted software was revealed today at the Emetrics Summit in San Francisco.
The new release marks a paradigm shift, from providing analytics data in isolation to offering a [...]

Google has begun beta testing “gadget” ads — interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant’s suite of products.
Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by [...]

The majority of people who buy insurance do online research first — but that doesn’t mean they only want to read.
Interactive tools engage people with your website, and create a more positive user experience. Marketing folks like to call a website that encourages people to spend more time on it “sticky.”
Some super-sticky websites that do [...]