Marketing and Technology News

Separately, Bear Stearns hosted a conference call recently to discuss ways Google may yet hit a stated goal of bringing in $100 billion in annual revenue. The company pulled in $3.87 billion in revenue in its second quarter ended in June.
Points in Google’s favor include “a nine- to 24-month lead over its competitors” in [...]

Some five months after launching AuctionAds with ShoeMoney Media Group–and seeing the new ad network rapidly grow to more than 25,000 participating publishers–MediaWhiz Holdings has bought out its partner’s two-thirds majority interest.
Combining keyword targeting with a publisher network, AuctionAds uses a downloaded widget that shows live eBay auction ads related to site content. When a [...]

The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission calling for the agency to impose stringent restrictions on data use and collection before letting the $3.1 billion deal go through.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy [...]

According to the 2007 Father’s Day Consumer Intentions and Actions Survey, consumers are expected to spend $9.9 billion on dads this year, with the average person spending $98.34 on the holiday, up from $88.80 last year. Men will still be spending more than women this year with men planning to spend $100.72 on average versus [...]

The audience for newspaper web sites is growing faster percentage-wise than the Internet audience at large, according to a study commissioned by the Newspaper Association of America and released on Monday. The study, done by Nielsen//NetRatings, found a monthly average of 59 million people visiting Web sites in the first quarter of 2007–representing 5.3% growth [...]

Google has begun beta testing “gadget” ads — interactive applications that advertisers can embed into Web pages, which will add a rich media solution to the search giant’s suite of products.
Although Google executives revealed the beta during a marketing summit for the auto industry, the Gadget Ads will be available to all ad categories by [...]

Little has been written about yesterdays announcement that Yahoo would be selling display and video ads for Comcast’s websites, in particular, Comcast.net.
What’s so special about this deal beyond the shear size of Comcast and the inventory it makes available to Yahoo to sell ? its the network stupid.
The one thing that Google doesn’t have is [...]

All media will be going digital in the next five years, said Brian McAndrews, president/CEO of aQuantive.
In the keynote address at an industry conference titled “The Digital Decade: What the Last Five Years Can Teach Us About the Next Five,” Lynne Johnson, a senior editor at FastCompany.com, interviewed Mr. McAndrews yesterday about how past developments [...]

While Microsoft has dominated sales of personal computer operating systems and business software, it’s lagged behind rivals Google and Yahoo! in terms of Web search traffic and online ad sales. Analysts are divided on whether Microsoft will be able to mount a serious challenge to Google in the Web search space.
Source: CNNMoney
http://geoff-caplan.com, email geoffcaplan@mac.com

There is growing unease among consumer privacy advocates over Google’s proposed $3.1 billion acquisition of DoubleClick.
How will the search-advertising powerhouse treat the massive amounts of data it already stores on people’s search histories, once it also has at its disposal a storehouse of data on people’s surfing habits from DoubleClick, the No. 1 digital ad-serving [...]