Marketing and Technology News

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Netscape founder and angel investor Marc Andreessen is partnering with long-time co-investor and Opsware executive Ben Horowitz to launch a fund to focus on venture investments of about $500,000. Andreessen and Horowitz have been co-investing as angels for years, with average investments of around $100,000 per deal; they formed the new fund [...]

The South Florida Interactive Marketing Association (SFIMA) sponsored a great all-day Internet marketing workshop last Friday at Nova Southeastern University in Davie, Florida. I attended, expecting to experience a very Google-centric event, since it was promoted as the GoogleWorld Search Engine Marketing  1-Day Workshop. There was also a lot of general Internet marketing information presented [...]

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Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in [...]

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WAKEFIELD, MA - February 8, 2007 -North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. SEMPO researchers also estimate SEM spending to double by 2011, [...]

There are many new and exciting business opportunities emerging that are technology-focused. If you are the tech savvy type, feel comfortable with early adoption of new technology and can effectively promote or sell a new media concept, there could be some interesting business opportunities waiting for you.As vitally important as e-mail is in business communications, [...]

Internet marketing is the key for any business wanting to increase profits via their web site(s).
The main elements of internet marketing are usually pay-per-click (PPC) and search engine optimisation (SEO) and the business generated via the internet could be the difference in making your business a success.
Using proven, ethical methods, your website can bring your [...]

Some five months after launching AuctionAds with ShoeMoney Media Group–and seeing the new ad network rapidly grow to more than 25,000 participating publishers–MediaWhiz Holdings has bought out its partner’s two-thirds majority interest.
Combining keyword targeting with a publisher network, AuctionAds uses a downloaded widget that shows live eBay auction ads related to site content. When a [...]

Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called “Googlebombs“. For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for [...]

Google Analytics, the free Web analytics tool launched by Google 18 months ago after it acquired Urchin Software, has gotten a major redesign. The new version of the hosted software was revealed today at the Emetrics Summit in San Francisco.
The new release marks a paradigm shift, from providing analytics data in isolation to offering a [...]

The majority of people who buy insurance do online research first — but that doesn’t mean they only want to read.
Interactive tools engage people with your website, and create a more positive user experience. Marketing folks like to call a website that encourages people to spend more time on it “sticky.”
Some super-sticky websites that do [...]