Marketing and Technology News

Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called “Googlebombs“. For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for [...]

Google Analytics, the free Web analytics tool launched by Google 18 months ago after it acquired Urchin Software, has gotten a major redesign. The new version of the hosted software was revealed today at the Emetrics Summit in San Francisco.
The new release marks a paradigm shift, from providing analytics data in isolation to offering a [...]

The majority of people who buy insurance do online research first — but that doesn’t mean they only want to read.
Interactive tools engage people with your website, and create a more positive user experience. Marketing folks like to call a website that encourages people to spend more time on it “sticky.”
Some super-sticky websites that do [...]

All media will be going digital in the next five years, said Brian McAndrews, president/CEO of aQuantive.
In the keynote address at an industry conference titled “The Digital Decade: What the Last Five Years Can Teach Us About the Next Five,” Lynne Johnson, a senior editor at FastCompany.com, interviewed Mr. McAndrews yesterday about how past developments [...]

[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]

An Internet Marketing Resume can be viewed here.

Major search engines are driving searchers to their sites in record numbers with the lure of added content and by pushing their toolbars, according to panelists in a session titled “The Search Engine Landscape” at last week’s Search Engine Strategies Conference & Expo.
And in a market where few things are certain for long, there is [...]

It is no longer just a good idea to add search to your marketing mix — it is imperative for marketers to do so if they want to succeed.
Panelists at the “Putting Search into the Marketing Mix” session at the Search Engine Strategies Conference & Expo emphasized the importance of embracing search and integrating it [...]

There are many types of authoritative links, and different sites require different approaches for getting the link. This post will talk about the process for getting a link from site by using a relationship building process. Certainly there are other sites you may be able to reach without using a process as labor intensive as [...]

According to a study in February, 2007 by KnowledgeStorm and MarketingSherpa to examine how content development, formatting and targeting affect technology buyers’ perceptions of value, 71% of technology buyers say that white papers are the most frequently read form of content, and 57% say they are passed along more than half the time. 75% of [...]