Marketing and Technology News

Google has released a site optimization product it’s calling the “third leg” in a stool that includes its flagship AdWords product as well as Google Analytics.
Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the [...]

http://www.consumerwebwatch.org/index.html
http://www.online-publishers.org/?pg=opa_rsrch
http://www.comscore.com/press/release.asp?id=81
http://www.digitalcenter.org/
http://www.dynamiclogic.com/na/
http://www.arbitron.com/home/content.stm
http://www.pewinternet.org/reports/index.asp
http://www.doubleclick.com/us/knowledge_central/
http://www.forrester.com/my/0,7179,1-0,00.html
http://www.brandchannel.com/papers.asp
http://geoff-caplan.com, email geoffcaplan@mac.com 

I have been using the services of a wonderful facility, which has taken almost all of [...]

For many of us, finding the time and commitment to develop an Internet marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, means putting your business at a disadvantage.
This is because an overall marketing strategy [...]

Until now widgets (a.k.a., gadgets, modules, badges, blog bling, and bligets) have been viewed more as technology toys than marketing tools. Recently, with an increase in offerings from established companies as well as a number of startups, widgets have gained popularity with marketers.
Widgets can be fun, useful, and cost-effective. They can exist on a user’s [...]

San Francisco’s Wi-Fi project is not proving popular. The free, ad-subsidized service is slow, according to many users. And privacy experts are worried that users could be tracked. Other cities are also experiencing hurdles with Wi-Fi projects.
Source: Komando.Com
http://geoff-caplan.com, email geoffcaplan@mac.com

E-commerce companies are hoping Web video can result in more product sales. Companies like 1-800-Flowers and Blendtec, which sells blenders, are experimenting with video, though they don’t know what to expect.
For Valentine’s Day, 1-800-Flowers is trying to get its customers to create a “Video Valentine,” which lets you upload photos, write messages and choose [...]

If you are considering pay per click search engine advertising for your business, consider this.
On the upside, it’s the fastest way to get click throughs and results from the major search engines. Search engine optimization, through natural search techniques, yields the best results long term, But it usually takes a long time to see the [...]

(From knowledgestorm.com)

Sixty-three percent of the survey respondents access online videos at least weekly. An additional 27% view videos downloaded from the Internet on a monthly basis.
For the majority of respondents, the content they choose is a combination of both technology and business information. Twenty percent alone are reading technology-related material. Only 7% do not access [...]

Business owners sometimes have a tendency to think too much “out of the box” when it comes to business success on the Web. The prevailing thinking is often that planning and strategizing for an online business presence requires an entirely different set of rules.
If you have already established a successful, growing conventional business, often referred [...]