Marketing and Technology News

All media will be going digital in the next five years, said Brian McAndrews, president/CEO of aQuantive.
In the keynote address at an industry conference titled “The Digital Decade: What the Last Five Years Can Teach Us About the Next Five,” Lynne Johnson, a senior editor at FastCompany.com, interviewed Mr. McAndrews yesterday about how past developments [...]

Comcast this week announced the creation of Comcast Interactive Media, a new division to develop and grow the company’s internet businesses, including the Comcast.net portal (via ReveNews). It will leverage Comcast’s advanced broadband network and technology, existing service offerings, extensive content relationships, and its customer and supplier relationships to build innovative new online services.
Comcast veteran [...]

Hollywood studios are missing out on a lucrative revenue source by limiting the distribution of download-to-own movie titles through their insistence on negotiating individual rights deals with stores including Movielink, Google Video and CinemaNow, according to this columnist. “Sooner or later they will come to their senses and deliver all of their content online in [...]

The results of recent research by DoubleClick Inc, of 300 online video ad campaigns, shows that audiences click the “Play” button more than they click on image ads, video ads are typically played two-thirds of the way through, and video ad click rates are far higher than those of image format ads.

Rick Bruner, [...]

Just discovered Sightspeed a couple of days ago in my quest to find a decent application for live video to use from my new webcam. Tried it out with my brother last night. He is in NY and I am in FL. It works great! Highly recommended. I can see many useful business uses for [...]

Interesing post about how politicians are using viral video:
WP: Politicians realize potential of Web video - washingtonpost.com Highlights - MSNBC.com
http://geoff-caplan.com, email geoff@mail.org

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