Archive for the ‘NBC Universal’ Category
For Advertisers, Leno at 10 is No Laughing Matter
Friday, March 6, 2009 8:30 No CommentsListen to this article
Leading media buyer GroupM’s Marc Goldstein praised NBC’s gamble to put a Jay Leno-fronted show weeknights at 10 p.m. Critics, he said, say NBC is making the move due to declining ratings and network economic models in flux.
But Goldstein called it a “stunningly innovative step” and added it “remains an original and [...]
TV’s Last Gasp: The New Age of Digital Content
Monday, December 10, 2007 14:20 No CommentsIf you haven’t noticed it yet, the TV industry is in a bit of trouble.Between the writers’ strike, Arbitron’s delay of the TV “piracy” — it’s tough to see a happy future for the traditional television business.
Like any giant industry in its death throes, the TV folks aren’t taking the end of their business model [...]
The Media Company | YouTube Dilemma
Monday, January 15, 2007 11:20 No CommentsAccording to the New York Times, media companies are frustrated with Google’s YouTube. NBC Universal, for example, says it sends out more than 1,000 requests per month to have copyrighted content taken down. At this point, the media giant has three full-time staff members troll the site each day looking for studio-owned material. Execs estimate [...]