Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

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The Internet is the only medium expected to reap advertising increases during 2009, according to the latest edition of ZenithOptimedia Group’s quarterly tracking study on the advertising economy. The report, released early this morning, reflects a dramatic downward correction by the Publicis media unit, which now predicts the global ad economy will [...]

The audience for newspaper web sites is growing faster percentage-wise than the Internet audience at large, according to a study commissioned by the Newspaper Association of America and released on Monday. The study, done by Nielsen//NetRatings, found a monthly average of 59 million people visiting Web sites in the first quarter of 2007–representing 5.3% growth [...]

While Microsoft has dominated sales of personal computer operating systems and business software, it’s lagged behind rivals Google and Yahoo! in terms of Web search traffic and online ad sales. Analysts are divided on whether Microsoft will be able to mount a serious challenge to Google in the Web search space.
Source: CNNMoney
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There is growing unease among consumer privacy advocates over Google’s proposed $3.1 billion acquisition of DoubleClick.
How will the search-advertising powerhouse treat the massive amounts of data it already stores on people’s search histories, once it also has at its disposal a storehouse of data on people’s surfing habits from DoubleClick, the No. 1 digital ad-serving [...]

With the purchase of DoubleClick Inc., Google Inc. will position itself as the No. 1 company in the online display advertising space. Couple that acquisition with its lead in search marketing and Google becomes the one-stop shop for most of your online advertising needs. An added bonus: it beats Microsoft to the punch yet again.
Google [...]

Google has released a site optimization product it’s calling the “third leg” in a stool that includes its flagship AdWords product as well as Google Analytics.
Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the [...]

Internet ad spending grew 34% to hit a record high of $16.8 billion in 2006, with fourth-quarter spending the highest to date, reported the Interactive Advertising Bureau in its preliminary estimate of the year’s spending released Wednesday.
Source: Laurie Petersen, via Mediapost
http://geoff-caplan.com, email geoffcaplan@mac.com

Spending on online advertising will grow 17.9% this year, dwarfing the projected 5.8% growth in overall U.S. ad spending, according to a new report by Outsell, Inc.
Total, online is expected to account for around 20% of all ad dollars, Outsell reports. But before online publishers get too optimistic, they should keep in mind that Outsell [...]