Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

The majority of people who buy insurance do online research first — but that doesn’t mean they only want to read.
Interactive tools engage people with your website, and create a more positive user experience. Marketing folks like to call a website that encourages people to spend more time on it “sticky.”
Some super-sticky websites that do [...]

[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]

Google has released a site optimization product it’s calling the “third leg” in a stool that includes its flagship AdWords product as well as Google Analytics.
Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the [...]

http://www.consumerwebwatch.org/index.html
http://www.online-publishers.org/?pg=opa_rsrch
http://www.comscore.com/press/release.asp?id=81
http://www.digitalcenter.org/
http://www.dynamiclogic.com/na/
http://www.arbitron.com/home/content.stm
http://www.pewinternet.org/reports/index.asp
http://www.doubleclick.com/us/knowledge_central/
http://www.forrester.com/my/0,7179,1-0,00.html
http://www.brandchannel.com/papers.asp
http://geoff-caplan.com, email geoffcaplan@mac.com 

I have been using the services of a wonderful facility, which has taken almost all of [...]

Until now widgets (a.k.a., gadgets, modules, badges, blog bling, and bligets) have been viewed more as technology toys than marketing tools. Recently, with an increase in offerings from established companies as well as a number of startups, widgets have gained popularity with marketers.
Widgets can be fun, useful, and cost-effective. They can exist on a user’s [...]

(From knowledgestorm.com)

Sixty-three percent of the survey respondents access online videos at least weekly. An additional 27% view videos downloaded from the Internet on a monthly basis.
For the majority of respondents, the content they choose is a combination of both technology and business information. Twenty percent alone are reading technology-related material. Only 7% do not access [...]

Web marketers see it all of the time.
Companies of every size and description sometimes have unrealistic expectations with online marketing.
Many can be described as web wannabees because they have no clear objectives for the Internet. There is also no vision or concept for being on the Web, other than a vague and urgent perception that [...]

Smart marketers are increasingly using the power of permission-based opt-in marketing as a valuable tool for customer input.
The benefits are numerous. Your customers feel they are being actively engaged for input and that their suggestions about your products and services really does count. The perception is communicated that your company is genuinely responding to customer [...]