Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

Major search engines are driving searchers to their sites in record numbers with the lure of added content and by pushing their toolbars, according to panelists in a session titled “The Search Engine Landscape” at last week’s Search Engine Strategies Conference & Expo.
And in a market where few things are certain for long, there is [...]

So Google is moving into the cost-per-action (CPA) business, which means marketers will now only pay for those ads which lead to a specific action, such as a phone call for a service provider, or a sale for a retailer. The new service could be Google’s answer to click fraud, which occurs when a business [...]

Search Engine Marketing Is a Rocket: Spending Is Up 62%; Advertisers Spent a Total of $9.4 Billion in 2006, according to SEMPO Survey of SEM Industry
Direct Sales ROI and Expanding SMB Market Two Factors Driving Growth
North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, [...]

If you are considering pay per click search engine advertising for your business, consider this.
On the upside, it’s the fastest way to get click throughs and results from the major search engines. Search engine optimization, through natural search techniques, yields the best results long term, But it usually takes a long time to see the [...]