Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

CNN — Web retailer Overstock.com, which never does anything quietly, fired off a press release Monday announcing its release from the “penalty box” Google threw it into after it was caught violating the search engine’s policies.

The original author of this post has been playing around with Twitter for SEO purposes for the last year and has had some amazing results. He is going to be plugging his posts a little in here, but it’s on topic. He will also be linking to other related posts.
Twitter can now be used to [...]

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Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in [...]

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WAKEFIELD, MA - February 8, 2007 -North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. SEMPO researchers also estimate SEM spending to double by 2011, [...]

http://geoff-caplan.com, email geoffcaplan@mac.com

[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]

http://geoff-caplan.com, email geoffcaplan@mac.com

What is the difference between a Search Engine and a Directory?
While the average Internet user may not be aware, or care about, the differences between Search Engines (Google) and Directories (Yahoo!), the search results they provide are compiled in very different manners. Major search engines build and maintain huge databases of web pages by utilizing [...]

Here is a terrific site I highly recommend for anyone who wants to learn more about Internet marketing and especially topics relating to search engine optimization:
http://www.seochat.com/
http://geoff-caplan.com, email geoffcaplan@mac.com

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