17 Sep
Posted by Geoff as Internet marketing, search engine content, search engine marketing, search engine optimization, search marketing
Listen to this article
Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in [...]
11 Sep
Posted by Geoff as Internet advertising, Internet marketing, SEMPO, SEO, search engine marketing
Listen to this article
WAKEFIELD, MA - February 8, 2007 -North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. SEMPO researchers also estimate SEM spending to double by 2011, [...]
24 Apr
Posted by Geoff as SEO, search engine marketing, search engine optimization, search marketing
http://geoff-caplan.com, email geoffcaplan@mac.com
19 Apr
Posted by Geoff as Internet marketing, SEO, online marketing, search engine marketing, search engine optimization, search marketing
[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]
18 Apr
Posted by Geoff as search engine marketing
http://geoff-caplan.com, email geoffcaplan@mac.com
18 Apr
Posted by Geoff as search engine marketing
What is the difference between a Search Engine and a Directory?
While the average Internet user may not be aware, or care about, the differences between Search Engines (Google) and Directories (Yahoo!), the search results they provide are compiled in very different manners. Major search engines build and maintain huge databases of web pages by utilizing [...]
Here is a terrific site I highly recommend for anyone who wants to learn more about Internet marketing and especially topics relating to search engine optimization:
http://www.seochat.com/
http://geoff-caplan.com, email geoffcaplan@mac.com
09 Apr
Posted by Geoff as Internet marketing, links, search engine marketing, search marketing
There are many types of authoritative links, and different sites require different approaches for getting the link. This post will talk about the process for getting a link from site by using a relationship building process. Certainly there are other sites you may be able to reach without using a process as labor intensive as [...]
28 Mar
Posted by Geoff as SEO, links, search engine marketing, search engine optimization, search marketing
I’ll explain how search engines use links to determine the popularity and authority of a web site. I’ve explained before that search engines are seeking to replicate human judgement when they decide how to rank sites. After all, when you are trying to develop a computer system that will deliver listings that will make a [...]
20 Feb
Posted by Geoff as PPC, SEO, pay per click, search engine marketing
Although “age-old” might be a slight exaggeration, the question of whether pay-per-click or non-pay-per-click advertising offers the better return on your online investment has been around since, well, the dawn of search engine marketing. The truth of the matter is: What works for me may not work for you. There is no definite answer; however, [...]