Marketing and Technology News

There are many types of authoritative links, and different sites require different approaches for getting the link. This post will talk about the process for getting a link from site by using a relationship building process. Certainly there are other sites you may be able to reach without using a process as labor intensive as [...]

I’ll explain how search engines use links to determine the popularity and authority of a web site. I’ve explained before that search engines are seeking to replicate human judgement when they decide how to rank sites. After all, when you are trying to develop a computer system that will deliver listings that will make a [...]

Although “age-old” might be a slight exaggeration, the question of whether pay-per-click or non-pay-per-click advertising offers the better return on your online investment has been around since, well, the dawn of search engine marketing. The truth of the matter is: What works for me may not work for you. There is no definite answer; however, [...]

If you are considering pay per click search engine advertising for your business, consider this.
On the upside, it’s the fastest way to get click throughs and results from the major search engines. Search engine optimization, through natural search techniques, yields the best results long term, But it usually takes a long time to see the [...]

This is a great article if you are interested in search engine marketing. This is a good strategy. Read on:
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You have likely heard of the Long Tail approach to marketing if you are working the Pay Per Click (PPC) space or optimizing web pages. Even if you have not heard of the long tail approach, [...]

Great article from Shari about search engine optimization strategies. Business owners should pay attention to this when they “shop” for SEO firms promising fast results through natural search.
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Short- vs. Long-Term SEO

By Shari Thurow
January 29, 2007
Web site owners will encounter a wide variety of SEO (define) strategies among SEO/SEM (define) firms throughout the world. Some of [...]

Did you know that web linkage is responsible for a significant amount of web traffic?
Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.
It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from [...]