Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

CNN — Web retailer Overstock.com, which never does anything quietly, fired off a press release Monday announcing its release from the “penalty box” Google threw it into after it was caught violating the search engine’s policies.

The original author of this post has been playing around with Twitter for SEO purposes for the last year and has had some amazing results. He is going to be plugging his posts a little in here, but it’s on topic. He will also be linking to other related posts.
Twitter can now be used to [...]

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Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in [...]

Google states that they are getting more aggressive in how they treat links. High rankings based entirely on links (i.e. the term does not appear on the page) are often called “Googlebombs“. For several years Apple.com has enjoyed a first page ranking for the terms MP3 Player, MP3 Players, and often top 10-20 rankings for [...]

http://geoff-caplan.com, email geoffcaplan@mac.com

http://geoff-caplan.com, email geoffcaplan@mac.com

[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]

It is my contention that black hat SEOs are making it increasingly difficult for ethical, content-driven search engine marketers to achieve effective search engine visibility and rankings. The spam-like, aggressive tactics of the black hatters only serves to motivate the search engines to implement algorithms that impede timely indexing and relevant results in many instances.
http://geoff-caplan.com, [...]

Beginner’s Guide to SEO
by Rand Fishkin of SEOmoz.org
Sections in this guide:
• Prologue: Who is SEOmoz and Why is this Guide Free?
• A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
• B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines [...]