Marketing and Technology News

Here is a terrific site I highly recommend for anyone who wants to learn more about Internet marketing and especially topics relating to search engine optimization:
http://www.seochat.com/
http://geoff-caplan.com, email geoffcaplan@mac.com

I’ll explain how search engines use links to determine the popularity and authority of a web site. I’ve explained before that search engines are seeking to replicate human judgement when they decide how to rank sites. After all, when you are trying to develop a computer system that will deliver listings that will make a [...]

If you are considering pay per click search engine advertising for your business, consider this.
On the upside, it’s the fastest way to get click throughs and results from the major search engines. Search engine optimization, through natural search techniques, yields the best results long term, But it usually takes a long time to see the [...]

This is a great article if you are interested in search engine marketing. This is a good strategy. Read on:
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You have likely heard of the Long Tail approach to marketing if you are working the Pay Per Click (PPC) space or optimizing web pages. Even if you have not heard of the long tail approach, [...]

Great article from Shari about search engine optimization strategies. Business owners should pay attention to this when they “shop” for SEO firms promising fast results through natural search.
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Short- vs. Long-Term SEO

By Shari Thurow
January 29, 2007
Web site owners will encounter a wide variety of SEO (define) strategies among SEO/SEM (define) firms throughout the world. Some of [...]

(Author’s Note:  This article was originally written as an online press release and partially intended to generate optimized search traffic for the client, Valef Yachts. This article has received significant exposure and I am pleased to reprint it here in my Blog –Geoff Caplan, http://geoff-caplan.com)
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When 13-year-old Bill Lefakinis first visited the famed yacht Christina O [...]

Did you know that web linkage is responsible for a significant amount of web traffic?
Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.
It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from [...]