Marketing and Technology News

» Will Bartz be Yahoo’s CEO a year from now? Unlikely as they need a media/ad leader in Armstrong’s mold going ahead.
» Is this how the Yahoo (NSDQ: YHOO) homepage will look now?
» Will Yahoo get out of mobile search too? They have far better presence and carrier deals than MSFT, that’s for sure.
» Since [...]

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Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in [...]

http://geoff-caplan.com, email geoffcaplan@mac.com

http://geoff-caplan.com, email geoffcaplan@mac.com

[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]

Major search engines are driving searchers to their sites in record numbers with the lure of added content and by pushing their toolbars, according to panelists in a session titled “The Search Engine Landscape” at last week’s Search Engine Strategies Conference & Expo.
And in a market where few things are certain for long, there is [...]

There are many types of authoritative links, and different sites require different approaches for getting the link. This post will talk about the process for getting a link from site by using a relationship building process. Certainly there are other sites you may be able to reach without using a process as labor intensive as [...]

I’ll explain how search engines use links to determine the popularity and authority of a web site. I’ve explained before that search engines are seeking to replicate human judgement when they decide how to rank sites. After all, when you are trying to develop a computer system that will deliver listings that will make a [...]

Search Engine Marketing Is a Rocket: Spending Is Up 62%; Advertisers Spent a Total of $9.4 Billion in 2006, according to SEMPO Survey of SEM Industry
Direct Sales ROI and Expanding SMB Market Two Factors Driving Growth
North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, [...]

Marketing websites through search engine indexing and other traditional methods are as important than ever. But, in a hypercompetitive Internet economy, it’s becoming increasingly difficult. Business survival and success on the Web is now survival of the fittest. And the fittest are ensuring their success by utilizing some tried and true techniques.
Offline Promotion
The importance of [...]