Marketing and Technology News

An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

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Lee Odden did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business [...]

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WAKEFIELD, MA - February 8, 2007 -North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. SEMPO researchers also estimate SEM spending to double by 2011, [...]

http://geoff-caplan.com, email geoffcaplan@mac.com

http://geoff-caplan.com, email geoffcaplan@mac.com

[Search engine optimization expert Jill Whalen started answering this question in her newsletter with the usual answer, but as she looked at the site in question, she realized there was more going on than
meets the eye. Please read through the entire question and her response to see what Jill means!]
Dear Jill,
We recently released our new [...]

It is my contention that black hat SEOs are making it increasingly difficult for ethical, content-driven search engine marketers to achieve effective search engine visibility and rankings. The spam-like, aggressive tactics of the black hatters only serves to motivate the search engines to implement algorithms that impede timely indexing and relevant results in many instances.
http://geoff-caplan.com, [...]

Beginner’s Guide to SEO
by Rand Fishkin of SEOmoz.org
Sections in this guide:
• Prologue: Who is SEOmoz and Why is this Guide Free?
• A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
• B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines [...]

I’ll explain how search engines use links to determine the popularity and authority of a web site. I’ve explained before that search engines are seeking to replicate human judgement when they decide how to rank sites. After all, when you are trying to develop a computer system that will deliver listings that will make a [...]

Although “age-old” might be a slight exaggeration, the question of whether pay-per-click or non-pay-per-click advertising offers the better return on your online investment has been around since, well, the dawn of search engine marketing. The truth of the matter is: What works for me may not work for you. There is no definite answer; however, [...]