Marketing and Technology News

Listen to this article
Facebook launched several new features that many say take a direct shot at Twitter, the microblogging site that Facebook tried to acquire late last year. Twitter is all about real-time communication, while Facebook has been focused on fueling communication through interactivity. With the launch of these new features, however, Facebook is now [...]

When Facebook overhauled its user interface last year, dozens of “protest groups” cropped up from members that didn’t like it. The social network stuck to its guns on the changes, and Chris Cox, Facebook’s director of product, said people actually ended up using the site more.
Facebook social networks social media

Listen to this article
What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]

Twitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game.
Were you just as shocked as I was to see the attention that the general election in Canada was giving to Twitter on the night that we chose our government? Every so often, the TV hosts would [...]

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Photo by Shel Israel
Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best [...]

Listen to this article

Posts from Twitter’s founder, Jack Dorsey
Twitter is a simple messaging service that you’ve either heard about a lot or not at all. Either way, it’s a fun and useful tool, well worth trying if you want to reach potential and existing customers, employees or employers.
Like blogging, Twitter lets you write messages that [...]

Listen to this article

Today, I stumbled upon a posting at The Strategy Web Blog. Among others, Martin is mentioning in his article the six effects for companies, who are participating in digital conversations using social media. Those effects are:
social media social networking social networks e-commerce

Listen to this article

One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take [...]

Listen to this article

B.L. Ochman also writes the popular What’s Next Blog.

Keeping up with social media is a daunting task. The No. 1 question I’m asked when I speak at corporate seminars and mention that I recently wrote my 7,000th Twitter entry is “How in the world do you have the time for [...]