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Ford is gambling on the power of social media for the new marketing campaign surrounding the Ford Fiesta subcompact. The auto giant handed over 100 new Fiestas to “agents” selected from 4,000 applicants and
created YouTube, Flickr, Facebook, and Twitter accounts for them to relay their experiences.
“Ford is taking [...]

Look, Mom, you’re on Facebook
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Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the ‘net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of [...]

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Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25.
Those ages 18 to 25 still make up the [...]

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As Twitter continues to grow hotter and hotter, pick up more funding, get more morons fired and facilitate more political conversations, individuals that are intimately involved with the operation are desperately looking for ways to monetize it. We’d heard whispers in the past of so-called “premium accounts,” but now it sounds like [...]

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In the face of hundreds of thousands of complaints, Facebook relented this evening saying that it would make some tweaks to the Twitter-like redesign it introduced earlier this month. Users had complained that the new design was unnecessary—and difficult to navigate. In a blog post, Facebook Director of Product Christopher Cox said that users will [...]

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Facebook launched several new features that many say take a direct shot at Twitter, the microblogging site that Facebook tried to acquire late last year. Twitter is all about real-time communication, while Facebook has been focused on fueling communication through interactivity. With the launch of these new features, however, Facebook is now [...]

When Facebook overhauled its user interface last year, dozens of “protest groups” cropped up from members that didn’t like it. The social network stuck to its guns on the changes, and Chris Cox, Facebook’s director of product, said people actually ended up using the site more.
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What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]

Twitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game.
Were you just as shocked as I was to see the attention that the general election in Canada was giving to Twitter on the night that we chose our government? Every so often, the TV hosts would [...]