Marketing and Technology News

Amazon’s IMDb wants in on the streaming-video business in a big way: founder Col Needham said the company, which dominates the movie-database business, wants to be able to give users one-click access to the 1.3 million titles in its index.

Of course, that’s a mammoth task—Needham said it was a goal for 2009 “and beyond,” per [...]

Western Digital, better known for storage than HD video equipment, looks to have thrown their hat into the video streaming ring with the WD TV HD Media Player. With two USB 2.0 drives working simultaneously, you can plug in your USB storage and stream to your HDTV in 1080p over HDMI or composite. The diminutive [...]

The results of recent research by DoubleClick Inc, of 300 online video ad campaigns, shows that audiences click the “Play” button more than they click on image ads, video ads are typically played two-thirds of the way through, and video ad click rates are far higher than those of image format ads.

Rick Bruner, [...]

Interesing post about how politicians are using viral video:
WP: Politicians realize potential of Web video - washingtonpost.com Highlights - MSNBC.com
http://geoff-caplan.com, email geoff@mail.org

(From knowledgestorm.com)

Sixty-three percent of the survey respondents access online videos at least weekly. An additional 27% view videos downloaded from the Internet on a monthly basis.
For the majority of respondents, the content they choose is a combination of both technology and business information. Twenty percent alone are reading technology-related material. Only 7% do not access [...]

According to the New York Times, media companies are frustrated with Google’s YouTube. NBC Universal, for example, says it sends out more than 1,000 requests per month to have copyrighted content taken down. At this point, the media giant has three full-time staff members troll the site each day looking for studio-owned material. Execs estimate [...]