Marketing and Technology News

The majority of people who buy insurance do online research first — but that doesn’t mean they only want to read.
Interactive tools engage people with your website, and create a more positive user experience. Marketing folks like to call a website that encourages people to spend more time on it “sticky.”
Some super-sticky websites that do [...]

DON’T ever include a keyword or key phrase in your meta tags that is not present on that page. Keywords should REINFORCE what is on the page, not define it. I’ve seen this, time and time again on sites I maintain, as search engines are defining this a spam more and more of the time.
DON’T [...]

Google has released a site optimization product it’s calling the “third leg” in a stool that includes its flagship AdWords product as well as Google Analytics.
Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the [...]

http://www.consumerwebwatch.org/index.html
http://www.online-publishers.org/?pg=opa_rsrch
http://www.comscore.com/press/release.asp?id=81
http://www.digitalcenter.org/
http://www.dynamiclogic.com/na/
http://www.arbitron.com/home/content.stm
http://www.pewinternet.org/reports/index.asp
http://www.doubleclick.com/us/knowledge_central/
http://www.forrester.com/my/0,7179,1-0,00.html
http://www.brandchannel.com/papers.asp
http://geoff-caplan.com, email geoffcaplan@mac.com 

I have been using the services of a wonderful facility, which has taken almost all of [...]

For many of us, finding the time and commitment to develop an Internet marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, means putting your business at a disadvantage.
This is because an overall marketing strategy [...]

If you are considering pay per click search engine advertising for your business, consider this.
On the upside, it’s the fastest way to get click throughs and results from the major search engines. Search engine optimization, through natural search techniques, yields the best results long term, But it usually takes a long time to see the [...]