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Leveraging SEO and PR With Digital Public Relations

Wednesday, November 5, 2008 11:32 No Comments

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Lee Odden did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business [...]

This was posted under category: Digital Public Relations, SEO, digital assets Tags: ,

Google’s Growth Makes Privacy Advocates Wary

Tuesday, November 4, 2008 14:07 No Comments

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Perhaps the biggest threat to Google Inc. (GOOG)’s increasing dominance of Internet search and advertising is the rising fear, justified or not, that Google’s broadening reach is giving it unchecked power.
This scrutiny goes deeper than the skeptical eye that lawmakers and the Justice Department have given to Google’s proposed ad partnership with [...]

This was posted under category: Google Tags: ,

Social networking sites “good for businesses”

Monday, November 3, 2008 13:33 No Comments

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Good news for workers addicted to Facebook, Bebo and MySpace — a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms.
The report by Demos said encouraging employees to use networking technologies to build relationships and closer links with colleagues and customers [...]

This was posted under category: Bebo, Facebook, MySpace Tags: , , ,

The Shatner Project

Saturday, November 1, 2008 11:40 No Comments

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I have always admired William Shatner and I’m a long-time fan. Of course, it all started with Star Trek, which I have been watching for what seems like all my life now. He was also a very busy actor in many early 60’s TV shows. But his other projects since Star Trek are [...]

This was posted under category: Star Trek, The Shatner Project, William Shatner Tags: , , ,

Important Studies for Online Marketing

Friday, October 31, 2008 11:34 No Comments

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A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs [...]

This was posted under category: Internet advertising, e-commerce Tags: ,

Antiviral “Scareware” Just one More Intruder

Thursday, October 30, 2008 12:11 No Comments

How much money can criminals make scaring naïve computer users? Try $5 million a year.
That is how much a marketing associate of one Russian operation appears to be earning from its sales of fake antivirus software through an elaborate scheme that relies on e-mail spam and indirectly controlling thousands of unprotected PCs, according to [...]

This was posted under category: adware, malware Tags: , ,

Retailers Get Social With New Facebook

Thursday, October 30, 2008 12:08 No Comments

Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici.
Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.

Need data for presentations? [...]

This was posted under category: Facebook Tags: , ,

Review: New MacBook

Thursday, October 30, 2008 12:03 No Comments

Plastic used to be the sexy material of the future. Now, it’s the cheap, ugly material of the past.
Just look at the effort Apple Inc. put into getting rid of plastic when designing its new $1,300 MacBook laptops, which went on sale last week. Apple now is machining the upper part of the chassis from [...]

This was posted under category: Apple, Apple Macintosh, MacBook, Macintosh Tags: , ,

The Psychology of Blogging

Monday, October 27, 2008 9:33 No Comments

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Today Life Coach Tim Brownson from A Daring Adventure explores 6 tips to get your mindset right when approaching blogging.

10 spare hours a week - Check
Niche market - Check
Basic understanding of SEO - Check
Google Adsense account - Check
Dummies’ guide to writing great content - Check
Burning desire to succeed - Check

There are a [...]

This was posted under category: blogging, blogs Tags: ,

U.S. Internet User Update

Thursday, October 23, 2008 10:12 No Comments

The Internet has long been a mass medium in the US, but it just got a little more massive. eMarketer estimates that 63.4% of the US population uses the Web at least once per month, and that nearly seven out of 10 Americans will do so by 2013.

Since January, several companies have [...]

This was posted under category: Internet, Internet access, Internet traffic Tags: ,