Search Results
Frequently Asked Questions in Search Engine Marketing
Wednesday, April 18, 2007 15:49 No CommentsWhat is the difference between a Search Engine and a Directory?
While the average Internet user may not be aware, or care about, the differences between Search Engines (Google) and Directories (Yahoo!), the search results they provide are compiled in very different manners. Major search engines build and maintain huge databases of web pages by utilizing [...]
911 for 411
Wednesday, April 11, 2007 15:35 No CommentsGoogle’s new free directory assistance is sure to be popular with consumers, but it means trouble on the line for the big phone companies
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The days of paying north of a buck for directory assistance over the phone may be coming to an end—at least if Google and a gaggle of startups have anything to say [...]
Google: Too Powerful?
Friday, March 30, 2007 15:31 2 CommentsThis is the future according to EPIC 2014, a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan. Thanks to their slightly tongue-in-cheek, Twilight Zone-inspired tone, the short video drew as many chuckles as gasps of dismay from the legions of mainstream media types and Web digerati [...]
Search Engine Marketing Is a Rocket
Thursday, March 22, 2007 5:50 No CommentsSearch Engine Marketing Is a Rocket: Spending Is Up 62%; Advertisers Spent a Total of $9.4 Billion in 2006, according to SEMPO Survey of SEM Industry
Direct Sales ROI and Expanding SMB Market Two Factors Driving Growth
North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, [...]