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Understanding and Using the Long Tail Approach to Cash In

Wednesday, January 31, 2007 8:00 1 Comment

This is a great article if you are interested in search engine marketing. This is a good strategy. Read on:

You have likely heard of the Long Tail approach to marketing if you are working the Pay Per Click (PPC) space or optimizing web pages. Even if you have not heard of the long tail approach, [...]

This was posted under category: long tail, long tail approach, search engine marketing, search engine optimization

Spending On Online Advertising

Tuesday, January 30, 2007 17:29 No Comments

Spending on online advertising will grow 17.9% this year, dwarfing the projected 5.8% growth in overall U.S. ad spending, according to a new report by Outsell, Inc.
Total, online is expected to account for around 20% of all ad dollars, Outsell reports. But before online publishers get too optimistic, they should keep in mind that Outsell [...]

This was posted under category: Internet advertising, online advertising

The Power of Web Surveys

Monday, January 15, 2007 7:20 No Comments

Smart marketers are increasingly using the power of permission-based opt-in marketing as a valuable tool for customer input.
The benefits are numerous. Your customers feel they are being actively engaged for input and that their suggestions about your products and services really does count. The perception is communicated that your company is genuinely responding to customer [...]

This was posted under category: Internet marketing, online marketing, surveys

Targeting Online Customers

Monday, January 15, 2007 7:15 No Comments

Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]

This was posted under category: Internet marketing, e-commerce, online marketing

Targeting Online Customers

Monday, January 15, 2007 7:01 No Comments

Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It’s important to remember that the definition of your online customers always comes from your customers’ basic needs and preferences. Your customer’s needs define your [...]

This was posted under category: Internet marketing, ROI, e-commerce

VOIP: Promising, Not Perfect

Friday, January 12, 2007 15:06 1 Comment

I enjoy new technology. I guess I am also somewhat of a gadget freak and an early adopter. Anyway, I find emerging technology fascinating and want to experience it whenever possible.
I am also a big fan of VOIP. It has definitely gone mainstream and presents a challenge to conventional forms of land telephony, as offered [...]

This was posted under category: Skype, VOIP, Vonage, technology