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Eight ways Twitter will change your life

Thursday, October 30, 2008 15:19 No Comments

It seems that everyone is atwitter about Twitter. Yes, other microblog services with insufferably cute names, such as Pownce, Jaiku, and Plurk, are around. But Twitter has quickly become the de facto choice for creating really, really short blogs.

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PC World: Eight ways Twitter will change your life
AT&T offers free Wi-Fi [...]

This was posted under category: social networks Tags: ,

Google Introduces iPhone Rival

Thursday, September 25, 2008 9:05 No Comments

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SAN FRANCISCO — Google and T-Mobile unveiled their answer to the iPhone on Tuesday, pulling the wraps off a slick mobile device that combines a touch screen and a keyboard and is aimed at putting the Internet in the pockets of millions of cellphone users.

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The T-Mobile G1 will [...]

This was posted under category: Android, G1, Google, iPhone, iPhone 3G Tags: , , , ,

Search Engine Marketing Is a Rocket

Thursday, September 11, 2008 15:49 No Comments

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WAKEFIELD, MA - February 8, 2007 -North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. SEMPO researchers also estimate SEM spending to double by 2011, [...]

This was posted under category: Internet advertising, Internet marketing, SEMPO, SEO, search engine marketing Tags: , , ,

Mediapost: Facebook Tests Engagement Ads

Tuesday, August 26, 2008 9:31 No Comments

In what it calls the latest “evolution” of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
The first three types of Engagement Ads now in trial let users post comments, become a “fan” of a brand’s Facebook Page [...]

This was posted under category: Internet advertising Tags:

WSJ: Microsoft hires Seinfeld to bite Apple

Thursday, August 21, 2008 12:53 No Comments

Apple Inc. keeps pummeling Microsoft Corp. in its ads, and yadda yadda yadda, the world’s largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, The Wall Street Journal reported today.Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend $300 million on a new series [...]

This was posted under category: Apple, Apple Macintosh, Jerry Seinfeld, Microsoft

Writers’ Strike: Beginning Of The End For Current State Of Media?

Monday, December 3, 2007 17:41 No Comments

The writer’s strike has given corporations an opportunity to explore alternative advertising approaches.
Someone recently pondered if we were going to see a return to “the days of ‘Mutual of Omaha’s Wild Kingdom’?” That certainly looks to be one of the models. An article from The Hollywood Reporter mentions Johnson & Johnson funding an after-school program [...]

This was posted under category: Uncategorized

Google Shares Hit All Time High in September

Monday, October 1, 2007 16:07 No Comments

Separately, Bear Stearns hosted a conference call recently to discuss ways Google may yet hit a stated goal of bringing in $100 billion in annual revenue. The company pulled in $3.87 billion in revenue in its second quarter ended in June.
Points in Google’s favor include “a nine- to 24-month lead over its competitors” in [...]

This was posted under category: Google, Internet advertising

It’s Countdown Time For iPhone: Will Buyers Come?

Monday, June 25, 2007 12:21 No Comments

How many consumers will visit AT&T and Apple stores this Friday for the long-awaited launch of Apple’s iPhone? No one can say. Some analysts are speculating that the turnout could be disappointing, at least in relation to the expectations created by the massive hype around the product that combines the functionalities of a cell phone, [...]

This was posted under category: AT&T, Apple, iPhone

Google/DoubleClick Deal Draws More Fire From Privacy Groups

Thursday, June 7, 2007 12:43 No Comments

The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission calling for the agency to impose stringent restrictions on data use and collection before letting the $3.1 billion deal go through.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy [...]

This was posted under category: Google, Internet advertising, advertising

Viacom’s Vendetta?

Monday, April 30, 2007 15:56 No Comments

What exactly did Google do to create such a fervent enemy-combatant in the media company Viacom? Ever since we learned of the collapse of discussions over carrying Viacom cable content on YouTube, Viacom has been on an apparent crusade to bring Google to its knees.
After months of negotiations to give Google’s YouTube permission to display [...]

This was posted under category: Internet video