Inconvenient to read? On a smartphone? Listen to an audio version of this article:
http://www.talkr.com/audio/m/a/r/k/342191.mp3
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What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad [...]

In what it calls the latest “evolution” of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
The first three types of Engagement Ads now in trial let users post comments, become a “fan” of a brand’s Facebook Page [...]

Dispatch From CES 2008
» Video, Rich & Streaming MediaBy Ian Schafer, The ClickZ Network, Jan 11, 2008
Columns  |  Contact Ian  |  Biography

I spent this week at CES 2008, where innovation was everywhere. I’m the CEO of an agency for which innovation is everything, so this was a can’t-miss for me. The event got me [...]

Beginner’s Guide to SEO
by Rand Fishkin of SEOmoz.org
Sections in this guide:
• Prologue: Who is SEOmoz and Why is this Guide Free?
• A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
• B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines [...]

This is the future according to EPIC 2014, a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan. Thanks to their slightly tongue-in-cheek, Twilight Zone-inspired tone, the short video drew as many chuckles as gasps of dismay from the legions of mainstream media types and Web digerati [...]

 
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web. You may [...]

Until now widgets (a.k.a., gadgets, modules, badges, blog bling, and bligets) have been viewed more as technology toys than marketing tools. Recently, with an increase in offerings from established companies as well as a number of startups, widgets have gained popularity with marketers.
Widgets can be fun, useful, and cost-effective. They can exist on a user’s [...]

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it’s own in the coming years.
So far the audience for podcasting is small; however that small group is very dedicated to the technology and their favorite podcasters. Advertisers are [...]

This is a great article if you are interested in search engine marketing. This is a good strategy. Read on:
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You have likely heard of the Long Tail approach to marketing if you are working the Pay Per Click (PPC) space or optimizing web pages. Even if you have not heard of the long tail approach, [...]

Great article from Shari about search engine optimization strategies. Business owners should pay attention to this when they “shop” for SEO firms promising fast results through natural search.
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Short- vs. Long-Term SEO

By Shari Thurow
January 29, 2007
Web site owners will encounter a wide variety of SEO (define) strategies among SEO/SEM (define) firms throughout the world. Some of [...]