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Today, I stumbled upon a posting at The Strategy Web Blog. Among others, Martin is mentioning in his article the six effects for companies, who are participating in digital conversations using social media. Those effects are:
social media social networking social networks e-commerce

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One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take [...]

It seems that everyone is atwitter about Twitter. Yes, other microblog services with insufferably cute names, such as Pownce, Jaiku, and Plurk, are around. But Twitter has quickly become the de facto choice for creating really, really short blogs.

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PC World: Eight ways Twitter will change your life
AT&T offers free Wi-Fi [...]

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As the Web becomes a more social place, media companies are trying to make it easier to share links with friends, add comments to articles and extend users’ online identities.
This week, CNN will begin connecting “The Forum,” a site for political expression, to Facebook, the country’s second-largest social network, enabling users to [...]

Source: Li Evans of Search Marketing Gurus
Posted by: Geoff Caplan
http://geoff-caplan.com
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Many collegians are online daily.
Social networking is an everyday activity for the majority of college students, and the percentage of students who use the networks daily has nearly doubled in the past two years. EDUCAUSE compared social network usage at 44 colleges and universities in 2006, 2007 and 2008. It found that [...]

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Jon Rognerud recently had the distinct pleasure of speaking to one of the Masters of Social Media, Brent Csutoras. He’s a leading internet marketing consultant who primarily specializes in social media, viral and search engine marketing strategies.
Not only does he enjoy speaking on the topic, but he has a deep understanding and [...]

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What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad [...]

In what it calls the latest “evolution” of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
The first three types of Engagement Ads now in trial let users post comments, become a “fan” of a brand’s Facebook Page [...]

Dispatch From CES 2008
» Video, Rich & Streaming MediaBy Ian Schafer, The ClickZ Network, Jan 11, 2008
Columns  |  Contact Ian  |  Biography

I spent this week at CES 2008, where innovation was everywhere. I’m the CEO of an agency for which innovation is everything, so this was a can’t-miss for me. The event got me [...]