The writer’s strike has given corporations an opportunity to explore alternative advertising approaches.
Someone recently pondered if we were going to see a return to “the days of ‘Mutual of Omaha’s Wild Kingdom’?” That certainly looks to be one of the models. An article from The Hollywood Reporter mentions Johnson & Johnson funding an after-school program [...]

Beginner’s Guide to SEO
by Rand Fishkin of SEOmoz.org
Sections in this guide:
• Prologue: Who is SEOmoz and Why is this Guide Free?
• A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
• B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines [...]

This is the future according to EPIC 2014, a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan. Thanks to their slightly tongue-in-cheek, Twilight Zone-inspired tone, the short video drew as many chuckles as gasps of dismay from the legions of mainstream media types and Web digerati [...]

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it’s own in the coming years.
So far the audience for podcasting is small; however that small group is very dedicated to the technology and their favorite podcasters. Advertisers are [...]

A recent Harris Poll of 2,309 U.S. adults, of whom 363 are frequent YouTube viewers, conducted online by Harris Interactive between December 12 and 18, 2006, found that almost one in three of these frequent YouTube users say they are watching less TV as a result of the time they spend there. However, 73 percent [...]