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Facebook Complexity Baffles Older Users
Wednesday, April 8, 2009 11:35 No CommentsLook, Mom, you’re on Facebook
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Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the ‘net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of [...]
Facebook: Aging Fast
Monday, March 30, 2009 7:46 No CommentsListen to this article
Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25.
Those ages 18 to 25 still make up the [...]
Audience First, Profit Later
Tuesday, February 24, 2009 10:58 No CommentsListen to this article
A few weeks after AOL (NYSE: TWX) denied it would hastily offload its $850 million Bebo acquisition, the social network is trumpeting a whole roster of new products offered not just through Bebo, but through AOL itself, AIM, ICQ and AOL’s mobile products, each of which is harmonizing user profiles. Designed to [...]
Why You Need To Be Looking At Twitter
Tuesday, December 30, 2008 16:37 No CommentsTwitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game.
Were you just as shocked as I was to see the attention that the general election in Canada was giving to Twitter on the night that we chose our government? Every so often, the TV hosts would [...]
The Six Effects of Social Media For Companies
Wednesday, December 3, 2008 11:20 No CommentsListen to this article
Today, I stumbled upon a posting at The Strategy Web Blog. Among others, Martin is mentioning in his article the six effects for companies, who are participating in digital conversations using social media. Those effects are:
social media social networking social networks e-commerce
Cirque du Soleil Jessica Berlin on Social Media Marketing
Tuesday, November 25, 2008 10:58 No CommentsListen to this article
One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take [...]
Eight ways Twitter will change your life
Thursday, October 30, 2008 15:19 No CommentsIt seems that everyone is atwitter about Twitter. Yes, other microblog services with insufferably cute names, such as Pownce, Jaiku, and Plurk, are around. But Twitter has quickly become the de facto choice for creating really, really short blogs.
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PC World: Eight ways Twitter will change your life
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Broader Reach for Social Marketing Sites
Tuesday, October 7, 2008 15:04 No CommentsListen to this article
As the Web becomes a more social place, media companies are trying to make it easier to share links with friends, add comments to articles and extend users’ online identities.
This week, CNN will begin connecting “The Forum,” a site for political expression, to Facebook, the country’s second-largest social network, enabling users to [...]
College Students and Social Networking
Monday, September 22, 2008 9:57 No CommentsListen to this article
Many collegians are online daily.
Social networking is an everyday activity for the majority of college students, and the percentage of students who use the networks daily has nearly doubled in the past two years. EDUCAUSE compared social network usage at 44 colleges and universities in 2006, 2007 and 2008. It found that [...]
The Inner Secret to Social Media
Wednesday, September 10, 2008 12:13 No CommentsListen to this article
Jon Rognerud recently had the distinct pleasure of speaking to one of the Masters of Social Media, Brent Csutoras. He’s a leading internet marketing consultant who primarily specializes in social media, viral and search engine marketing strategies.
Not only does he enjoy speaking on the topic, but he has a deep understanding and [...]