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Facebook Complexity Baffles Older Users
Wednesday, April 8, 2009 11:35 No CommentsLook, Mom, you’re on Facebook
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Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the ‘net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of [...]
You Should Be Caught Using Twitter At Work
Thursday, March 26, 2009 8:44 No CommentsListen to this article
Sure, you use social networks to keep up with your friends, share vacation photos, and let everyone know that you’re traveling to Singapore for work. But using these networks for research can be extremely valuable to you and your business. Here’s how.
Twitter social media
CBS’ TV.com Upgrades high-def video
Friday, March 13, 2009 14:16 No CommentsListen to this article
TV.com, a unit of CBS Corp., said Thursday that it has begun beta testing a high-definition video gallery that allows users to watch ad-supported repurposed network programming online in 1080p resolution.
Supported by Adobe System’s Flash platform, the 1080p video gallery (www.tv.com/1080p) will augment the site’s current HD gallery, photos, news, interactive forum [...]
Facebook Redesign Coming Next Week; Will Members Revolt Again?
Friday, March 6, 2009 8:50 No CommentsWhen Facebook overhauled its user interface last year, dozens of “protest groups” cropped up from members that didn’t like it. The social network stuck to its guns on the changes, and Chris Cox, Facebook’s director of product, said people actually ended up using the site more.
Facebook social networks social media
Audience First, Profit Later
Tuesday, February 24, 2009 10:58 No CommentsListen to this article
A few weeks after AOL (NYSE: TWX) denied it would hastily offload its $850 million Bebo acquisition, the social network is trumpeting a whole roster of new products offered not just through Bebo, but through AOL itself, AIM, ICQ and AOL’s mobile products, each of which is harmonizing user profiles. Designed to [...]
Study: Social Networkers Prefer Opt-In Vs. Random Ads
Tuesday, February 10, 2009 10:54 No CommentsListen to this article
What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]
IPG: Digital Will Impact 5 Key Areas Next Year
Wednesday, December 24, 2008 12:30 No CommentsListen to this article
The digital interactive marketplace will continue to take shape and even make strides in 2009. IPG Emerging Media Labs identifies five trend areas to watch next year, related to browsers, conversation, transmission, retail and consumer tech.
Digital Interactive Marketplace CRM
Semantic Sense for the Desktop
Wednesday, December 17, 2008 11:43 No CommentsListen to this article
A project brings Semantic Web technology to personal documents.
Credit: Technology Review
People naturally group information by topic and remember relationships between important things, like a person and the company where she works. But enabling computers to grasp these same concepts has been the subject of long-standing research. Recently, this has focused on the [...]
Cirque du Soleil Jessica Berlin on Social Media Marketing
Tuesday, November 25, 2008 10:58 No CommentsListen to this article
One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take [...]
Finding Time For Social Media
Tuesday, November 11, 2008 13:08 No CommentsListen to this article
B.L. Ochman also writes the popular What’s Next Blog.
Keeping up with social media is a daunting task. The No. 1 question I’m asked when I speak at corporate seminars and mention that I recently wrote my 7,000th Twitter entry is “How in the world do you have the time for [...]