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Black Friday’s come and gone, and the business world didn’t end.  In fact, businesses seem to have done all right, with a new comScore report putting the eCommerce community in a better position than many people had anticipated.
Online spending on Black Friday increased one percent compared to last year, while tossing together [...]

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This Tuesday sees the launch of Mobile Tuesday, the brainchild of mobile marketing firm Mobigosee. Based on the fact that the Tuesday after Thanksgiving is traditionally a slow shopping day, the firm has rolled out the theory to include every Tuesday.
Mobile Tuesday offers will be presented to mobile users each Tuesday and [...]

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A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs [...]